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Sixty-five million years ago the climate zigged, the mighty dinosaurs zagged, and agile mammals inherited the earth. That's survival of the fittest, and it's just as critical for business in today's dramatically shifting economic climate as it was for 100 ton reptiles eons ago. The meteoric impacts of a credit crunch, mortgage crisis and Wall Street meltdown have already claimed their first victims. Within the past year Merrill has been lynched, Linens & Things folded, Circuit City shorted out, AIG became IOU, Fortunoff surrendered its future, and Pontiac ran out of gas. Companies that cannot adapt to changing consumer environments will continue to struggle and die out as more agile competitors seize opportunities to move ahead. With over 70% of retail consumers making their purchase decision at the point of sale, your product's package and merchandising are crucial keys to success. This handy guide can help you recognize packaging "designosaurs" and adapt your brand to thrive in a challenging sales environment. NEXT >